The Context
Springer’s, a fourth-generation owned jewelry store, faced the challenge of upholding traditional jewelry while navigating the new trends and fresh perspectives of younger customers. We sought to connect with a new generation from the first-time jewelry buyer to the vintage jewelry collector.

My Role
As the Art Direction Intern, I created the visual identity and supporting collateral for PAGE Estate Jewelry. The brand highlights the stories that estate jewelry pieces hold and speaks to a younger market through whimsical themes.